Expert interview for BrandEins (a leading German business magazine).

Press/Media: Radio

Description

I provided research input on the Swedish brand Oatly and their brand positioning strategy (“Oatly: Böse! Böse Menschen! Sehr böse Menschen!”), part of a special issue on “Kommunikation in Zeiten von Fake News” (communication during times of fake news)

Period2024-Jan-27

Media contributions

1

Media contributions

  • TitleExpert interview for BrandEins (a leading German business magazine).
    Degree of recognitionInternational
    Media name/outletBrand Eins
    Media typePrint
    Country/TerritoryGermany
    Date24-01-27
    PersonsChristian Koch
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