Projects per year
Personal profile
Research
My research is in the areas of sustainability, communication and retail, with a recent focus on the production, sales and consumption of food products. I am currently involved in different research projects with varying focus areas, such as exploring the attitude-behavior gap among both consumers and retailers in relation to more sustainable and healthy food products, the opportunities and challenges faced by Swedish wine producers, and the sustainability challenges and opportunities faced by black caviar producers.
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Dive into the research topics where Axel Welinder is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Barnets bästa - pigg, rörlig och blöjfri! En studie om hur förskolebarns basala behov för optimal rörelseutveckling främjas av barnhälsovård och förskola
Sollerhed, A.-C. (Project coordinator), Einberg, E.-L. (Researcher), Clausson, E. (Researcher), Hedov, G. (Researcher), Alm, K. (Researcher) & Welinder, A. (Researcher)
23-08-01 → …
Project: Research
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Barnets bästa
Sollerhed, A.-C. (PI), Clausson, E. (PI), Einberg, E.-L. (PI), Hedov, G. (PI) & Welinder, A. (PI)
Project: Research
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Från ord till handling - handeln roll i utvecklingen av hållbara och hälsosamma matvanor
Nyberg, M. (Researcher), Hultman, J. (Project coordinator), Tjärnemo, H. (Researcher), Welinder, A. (Researcher) & Fuentes, C. (Researcher)
23-09-01 → 25-08-31
Project: Research
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Establish prediction methods targeting sensory for complex, high value Swedish sustainable products with the case of white wine, sparkling wine, and Black Caviar
Wendin, K. (Project coordinator), Mårtensson, L. (Researcher), Djerf, H. (Researcher), Collin, B. (Researcher), Johansson, M. (Researcher), Minaea, M. (Researcher), Forsberg, S. (Researcher), Hultman, J. (Researcher), Stenberg, J. (Researcher), Welinder, A. (Researcher), Åhrberg, F. (CoI), Ranta, T. (CoI) & Albin, R. (CoI)
22-12-15 → 25-12-15
Project: Research
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Legitimizing sustainability talk in retail talk: The case of IKEA’s sustainability journey
Welinder, A., 2023, Lund: Lund University. 228 p.Research output: Types of Thesis › Doctoral Thesis
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Sustainabilty and retail marketing: Corporate, product and store perspectives
Elg, U. & Welinder, A., 2022-Oct-21, In: Journal of Retailing and Consumer Services. 64, 102810.Research output: Contribution to journal › Article › peer-review
Open AccessFile27 Citations (Scopus)83 Downloads (Pure) -
Competing corporate sustainability perceptions in a global retail organization
Elg, U., Hultman, J. & Welinder, A., 2020, In: International Journal of Retail & Distribution Management. 49, 4, p. 449Research output: Contribution to journal › Article › peer-review
14 Citations (Scopus) -
Från ord till handling: Handelns roll i utvecklingen av hållbara och hälsosamma matvanor
Hultman, J., Fuentes, C., Nyberg, M., Tjärnemo, H. & Welinder, A., 2026-Jan, Handelsrådet. 36 p. (Handelsrådets rapportserie; vol. 2026, no. 1)Research output: Book/Report › Report
Open AccessFile21 Downloads (Pure) -
Is Sustainable Caviar Production Possible? A Swedish Case Study
Djerf, H., Welinder, A., Hultman, J., Mårtensson, L., Stenberg, J. & Wendin, K., 2026-Jul-23, In: Aquaculture Reports. 49, 103747, 10 p., 103747.Research output: Contribution to journal › Article › peer-review
Open Access
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Från ord till bord - köper du det du tänkt från början i mataffären?
Welinder, A. (Speaker)
2024-Feb-08Activity: Talk or presentation › Invited talk
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Från ord till bord
Welinder, A. (Speaker) & Hultman, J. (Speaker)
2023-Nov-20Activity: Talk or presentation › Oral presentation
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PhD-thesis presentation - Axel Welinder
Welinder, A. (Speaker)
2023-Nov-16Activity: Talk or presentation › Invited talk
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From research to teaching - taking the first professional steps after the PhD-life
Welinder, A. (Speaker)
2022-Nov-24Activity: Talk or presentation › Invited talk
Press/Media
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Kunder sa att de prioriterade svensk mat – men köpte franska ostar
24-02-07
1 Media contribution
Press/Media: Newspaper
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Därför väljer konsumenter bort svenskt i hyllan:”Mer än plånboken som styr”
23-11-20
1 Media contribution
Press/Media: Newspaper
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Axel ska följa med kunder och se vad de handlar: ”Ska bli spännande”
23-05-13
1 item of Media coverage
Press/Media: Newspaper