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Christian Koch

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20142022

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Personal profile

Research

I am a Lecturer in Marketing at Kristianstad University and hold a doctoral degree from Lund University School of Economics and Management. 

I am a specialist in the field of brands, branding, and brand management. Beside my expertise in positioning and brand activism, my research interests include market creation and strategic change. 

Methodologically, I primarily rely on longitudinal multi-method approaches, including interviews, archival data, and (n)ethnography. From these data sources, I build process theories about how organizational or market processes unfold. 

My most recent work focuses on scenario analysis in the food sector with a specific focus on the dairy industry’s long-term evolution from a multi stakeholder perspective. 

Beside my academic expertise, I have industry experience from various roles in marketing and consulting. As a brand strategist, I have advised companies from a broad spectrum of industries. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

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