Search results

• Exploring brand activism practices of small businesses: A multiple case study in the craft food industry

  Månsson, M. (Author) & Stéen, O. (Author), Koch, C. (Supervisor), Christensson, O. (Assessor) & Tjärnemo, H. (Examiner), 2022-Jun

  Student thesis: Bachelor

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• Work in progress: The importance of residents involvement during the implementation of a place brand

  Neldemo, C. T. (Author) & Östman, A. (Author), Källström, L. (Supervisor), Koch, C. (Assessor) & Tjärnemo, H. (Examiner), 2022-Jun

  Student thesis: Bachelor

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• Exploring how Swedish Banks Communicate Sustainable Marketing

  Aronsson, T. (Author) & Ehring, W. (Author), Koch, C. (Supervisor), Alm, K. (Assessor) & Tjärnemo, H. (Examiner), 2022-Jun

  Student thesis: Bachelor

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• Green or greenwashed?: Gen Z’s perception of the credibility of green marketing in the fast fashion industry

  Al-sharouf, D. (Author) & Naesae, N. (Author), Welinder, A. (Supervisor), Tjärnemo, H. (Examiner) & Koch, C. (Examiner), 2022-Jun

  Student thesis: Bachelor

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• More than just pretty clothes: An explorative study on how online women’s activewear companies use Instagram content marketing to express their brand identity and engage their followers

  Laubertova, V. (Author) & Mekuriaw, M. (Author), Koch, C. (Supervisor) & Hultman, J. (Examiner), 2022-Jun

  Student thesis: Master, one year

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• Legitimacy and Social Media: A netnographic study on the Communication Strategies of Supreme Audit Institutions: The case of ECA

  Matar, A. (Author) & El Cheikh, B. (Author), Grossi, G. (Supervisor), Koch, C. (Supervisor) & Uman, T. (Examiner), 2022-Jun

  Student thesis: Master, one year

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• Shedding light on what drives the dairy industry’s perceived legitimacy from a consumer perspective

  Eelkema, K. (Author) & Müller, M. J. (Author), Koch, C. (Supervisor) & Hultman, J. (Examiner), 2022-Jun

  Student thesis: Master, one year

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• Technological Interface Shopping and Retail Store Loyalty: A Comparison Between Boomers and Millennials

  Levin, R. (Author) & Thornberg, V. (Author), Alm, K. (Supervisor), Hultman, J. (Examiner) & Koch, C. (Examiner), 2022-Jun

  Student thesis: Master, one year

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• “Customer’s perception is the brand’s reality”: Understanding Generation Z’s Perception of and Response to Brands Engaging in Brand Activism Focusing on Racism

  Hejazi, H. (Author) & Larsson, L. (Author), Koch, C. (Supervisor) & Tjärnemo, H. (Examiner), 2022-Jun

  Student thesis: Bachelor

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• The Power of TikTok: An explorative study on how young females perceive UGC on TikTok, and how it influences their brand perception

  Handley, K. (Author) & Kobiela, P. (Author), Christensson, O. (Supervisor), Koch, C. (Assessor) & Tjärnemo, H. (Examiner), 2022-Jun

  Student thesis: Bachelor

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• The Effects of Digitalization on the Audit profession: A comparative study between one developed and one developing country

  Melin, C. (Author) & Toezay, G. D. (Author), Paulsson, G. (Supervisor), Koch, C. (Examiner) & Umans, T. (Examiner), 2022-Jun

  Student thesis: Master, one year

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• Making the invisible visible: a study on ingredient branding in the automotive industry: An experimental study in the automotive industry

  Elamir, S. (Author) & Licheri, D. (Author), Koch, C. (Supervisor) & Hultman, J. (Examiner), 2020-Sept-01

  Student thesis: Master, two years

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• Sourcing decision making during a global crisis: the effect on the buyer-supplier relationship

  Leferink, B. (Author) & Berh, D. (Author), Koch, C. (Supervisor) & Hultman, J. (Examiner), 2020-Jun-26

  Student thesis: Master, one year

• The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

  Sohani, A. (Author) & Fahmy, T. (Author), Koch, C. (Supervisor) & Hultman, J. (Examiner), 2020-Jun-22

  Student thesis: Master, one year

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• The hidden cost of knowledge transfer in the OS strategy from the manager’s lens

  Kazan, G. (Author) & Portela, D. (Author), Koch, C. (Supervisor) & Hultman, J. (Examiner), 2020-Jun-22

  Student thesis: Master, one year

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• Continuance commitment and organizational culture – is there a relationship?: a study examining continuance commitment amongst university employees

  Lundkvist, M. (Author) & Amedi, B. (Author), Koch, C. (Supervisor) & Tjärnemo, H. (Examiner), 2019-Nov-25

  Student thesis: Bachelor

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• Service quality and its effect on customer satisfaction in online-banking: A quantitative study about the relationship between service quality and customer satisfaction

  Bacetic, O. (Author) & Persson, A. (Author), Tjärnemo, H. (Supervisor), Koch, C. (Examiner) & Jogmark, M. (Examiner), 2018-Dec-05

  Student thesis: Bachelor

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• Stakeholder influence on brand identity co-creation in startups

  Mijatovic, M. (Author) & Zubic, J. (Author), Koch, C. (Supervisor), Jogmark, M. (Examiner) & Tjärnemo, H. (Examiner), 2018-Oct-22

  Student thesis: Bachelor

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• Brand new knowledge: how knowledge-intensive startups use social media to build their corporate brand

  Ergeer, G. (Author) & Sigfridsson, F. (Author), Koch, C. (Supervisor) & Alm, K. (Examiner), 2018-Sept-10

  Student thesis: Bachelor

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• Who are we loyal to?: an exploratory study about how collaborations between influencers and brands impact brand loyalty

  Regjepaj, A. (Author) & Ungh, R. (Author), Källström, L. (Supervisor), Jogmark, M. (Examiner) & Koch, C. (Examiner), 2018-Aug-14

  Student thesis: Bachelor

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• The role of bonus and commission schemes in value co-creation: exploring Tensions and Conflicts in Car Dealerships

  Van Kleef, B. J. (Author), Koch, C. (Supervisor), Urmans, T. (Examiner) & Hultman, J. (Examiner), 2018-Aug-14

  Student thesis: Master, one year

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• The perfect job: a study of the relationship between employer branding and person organization fit

  Kobaslic, B. (Author) & Musonda, L. (Author), Koch, C. (Supervisor), Hultman, J. (Examiner) & Umans, T. (Examiner), 2018-Jul-03

  Student thesis: Master, two years

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• How do influencer marketers affect brand associations?: a semiotic Instagram study in the sports fashion industry

  Juhlin, L. (Author) & Soini, M. (Author), Koch, C. (Supervisor), Umans, T. (Examiner) & Hultman, J. (Examiner), 2018-Jun-29

  Student thesis: Master, two years

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• The Complexity of Communicating Sustainability in a Co-Creative Context: a case study of a co-creative incubator

  Lipic Persson, S. (Author) & Lundin, I. (Author), Koch, C. (Supervisor) & Jogmark, M. (Examiner), 2018-Jun-28

  Student thesis: Bachelor

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• Is it time to share?: a qualitative study of consumers’ attitudes and engagement on platforms in the sharing economy

  Czarnotta Westerlund, S. (Author) & Vörén, I. (Author), Lidén, A. (Supervisor), Jogmark, M. (Examiner) & Koch, C. (Examiner), 2018-Jun-28

  Student thesis: Bachelor

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