Jens Hultman
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Personal profile


I am professor of Business Administration (with a focus on Marketing and Retailing) at the Faculty of Business at Kristianstad University. I have PhD degree (2007) in Business Administration from Jönköping International Business School. My PhD thesis focused on "Technology Adoption" and industrial marketing.

Since around the year 2000, I have worked with university-level teaching and educational issues. In my work, I try to strike a good balance between teaching and research. I have extensive pedagogical experience at all levels in academia. I have been tenured since 2008, and became associate professor since 2011 and professor in 2018. I have been engaged in teaching activities at a handful of universities in Sweden, guest lecturing at several other Swedish universities and abroad. I have also been responsible for administration and development of educational programmes. I am involved in courses in business administration at all levels (undergraduate, graduate, executive and doctoral courses) and with particular focus on retail marketing management.

My current research focuses on retail and marketing and I publish relatively frequently in high-quality journals, supervise a group of PhD students, engage in externally funded research and work in a highly reputable international research network. I have done research on retail sustainability development, retail sourcing development, retail format development, retail internationalization and many other areas. My works are published in journals like European Retail Research (Springer), Industrial Marketing Management (Elsevier), Journal of Purchasing and Supply Management (Elsevier), International Journal of Retail & Distribution Management (Emerald), The International Review of Retail, Distribution and Consumer Research (Taylor & Francis), and others.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


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Collaborations and top research areas from the last five years

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