Search results

• B2C sustainability communication: Exploring millennials’ perceptions of and attitudes towards luxury fashion brands’ sustainability communication on Instagram

  Author: Medvecka, J. & Rad, R., 2023-Jun

  Supervisor: Alm, K. (Supervisor), Vallström, N. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• To Lead by Example: A case study on how leaders’ sustainable activities could foster the achievement of green market orientation

  Author: Wästerlid, E. & Friberg, J., 2023-Jun

  Supervisor: Alm, K. (Supervisor) & Hultman, J. (Examiner)

  Student thesis: Master, one year

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• “Wait, what is an unnecessary purchase?”: A study on the experience of an unnecessary purchase

  Author: Altay, Ö. & Hameed, K., 2023-Jun

  Supervisor: Vallström, N. (Supervisor), Alm, K. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Master, two years

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• An Empirical Investigation: The Relationship between Privacy Policy Communication and Customer Loyalty in B2C E-Commerce

  Author: Yasar, M. & Khelil, S. B., 2023-Jun

  Supervisor: Alm, K. (Supervisor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• Systembolaget’s social marketing: A case study on Systembolaget from a consumer and employee perspective

  Author: Karlsson, A. & Karlsson, O., 2022-Jun

  Supervisor: Alm, K. (Supervisor), Källström, L. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• Does knowledge about social-related issues influence consumers' consumption behaviour?

  Author: Berggren, A. & Svensson, F., 2022-Jun

  Supervisor: Alm, K. (Supervisor), Welinder, A. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• CO2 emissions in the fast-food industry and its impact on customer behaviour: case analysis of MAX Burgers Sweden

  Author: Fugger, L., 2022-Jun

  Supervisor: Alm, K. (Supervisor), Gronover, S. (External person) (Supervisor), Hultman, J. (Examiner) & Gronover, S. (External person) (Examiner)

  Student thesis: Master, one year

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• How do females make sense of disclaimer labels?

  Author: Hasan, S. & Tapzai, A., 2022-Jun

  Supervisor: Welinder, A. (Supervisor), Alm, K. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• Technological Interface Shopping and Retail Store Loyalty: A Comparison Between Boomers and Millennials

  Author: Levin, R. & Thornberg, V., 2022-Jun

  Supervisor: Alm, K. (Supervisor), Hultman, J. (Examiner) & Koch, C. (Examiner)

  Student thesis: Master, one year

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• The human touch: A study on technological development in grocery retail stores and how it affects the personnel and customer service

  Author: Grgic, G. & Redae, M., 2022-Jun

  Supervisor: Alm, K. (Supervisor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• Green marketing in grocery retail: A study on consumer buying behavior regarding environmentally sustainable food products

  Author: Andersson, A. & Pedersen, J., 2022-Jun

  Supervisor: Alm, K. (Supervisor) & Hultman, J. (Examiner)

  Student thesis: Master, one year

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• To Label or Not to Label?: Exploring CO2 Labelling in E-Commerce

  Author: Nilsson, M. & Pålsson, S., 2022-Jun

  Supervisor: Alm, K. (Supervisor), Kjellstrand, I. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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• Exploring how Swedish Banks Communicate Sustainable Marketing

  Author: Aronsson, T. & Ehring, W., 2022-Jun

  Supervisor: Koch, C. (Supervisor), Alm, K. (Assessor) & Tjärnemo, H. (Examiner)

  Student thesis: Bachelor

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