Research output per year
Research output per year
Supervised Work
- 46 results
Search results
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Reality vs Digital image - A virtual makeover: A study on how customers experience AR in the makeup & beauty industry
Author: Kieltyka Khdir, A. & Sadokierski, K., 2022-JunSupervisor: Christensson, O. (Supervisor), Källström, L. (Assessor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Work in progress: The importance of residents involvement during the implementation of a place brand
Author: Neldemo, C. T. & Östman, A., 2022-JunSupervisor: Källström, L. (Supervisor), Koch, C. (Assessor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Enhancing the Customer Journey with Behavioural Economics: An Analysis about the Application of Cognitive Biases in the B2B Software Sector
Author: Fischer, S., 2022-JunSupervisor: Gronover, S. (External person) (Supervisor), Källström, L. (Supervisor) & Hultman, J. (Examiner)
Student thesis: Master, one year
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Value creation in a dying city center: A study of important attributes visitor use to create value in a local city center
Author: Nilsson, L. & Wiberg, A., 2022-JunSupervisor: Källström, L. (Supervisor), Christensson, O. (Assessor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Residents’ perceptions of a place brand: A case study on how different types of residents perceive Kristianstad’s new place brand
Author: Farquharson, E. & Karajica, E., 2022-JunSupervisor: Källström, L. (Supervisor), Christensson, O. (Assessor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Systembolaget’s social marketing: A case study on Systembolaget from a consumer and employee perspective
Author: Karlsson, A. & Karlsson, O., 2022-JunSupervisor: Alm, K. (Supervisor), Källström, L. (Assessor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Relationship building is the heart and soul of social media: A study on followers' relationships to influencers and how they can influence purchase intentions
Author: Sitar, M. & Wålinder, I., 2022-JunSupervisor: Källström, L. (Supervisor) & Hultman, J. (Examiner)
Student thesis: Master, one year
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Environmental-oriented CSR communication and the attractiveness of employers: From a potential employee perspective
Author: Helgesson, T. & Petersson, J., 2021-Sep-01Supervisor: Tjärnemo, H. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis: An exploratory study on the mobile-operator sector in Sweden
Author: Blomqvist, D. & M. Hashem, M., 2021-Aug-26Supervisor: Källström, L. (Supervisor) & Alm, K. (Examiner)
Student thesis: Bachelor
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The bad apples' influence on the organizational members: a qualitative case study exploring individuals’ experiences
Author: Strand, L., 2021-Aug-24Supervisor: Källström, L. (Supervisor) & Christensson, O. (Examiner)
Student thesis: Bachelor
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Has CSR started to sell? Based on the Covid-19 pandemic: An insight from consumers’ perspective
Author: Wålinder, I. & Begovic, O., 2021-Aug-24Supervisor: Alm, K. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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A customer perspective on engagements with firms: An explorative study of customer engagement behavior
Author: Andersson, J. & Carlsson, E., 2021-Aug-24Supervisor: Christensson, O. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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To shop or not to shop?: A study on consumers' motivation for visiting physical retail stores during Covid-19 and how it is justified
Author: Sitar, M. & Sjöberg, F., 2021-Aug-23Supervisor: Källström, L. (Supervisor), Tjärnemo, H. (Examiner) & Christensson, O. (Examiner)
Student thesis: Bachelor
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Consumers' attitude towards locally produced food products: a study on how the Covid-19 pandemic might have affected consumers attitudes
Author: Pedersen, J. & Hansson, L., 2021-Jul-09Supervisor: Alm, K. (Supervisor), Tjärnemo, H. (Examiner) & Källström, L. (Examiner)
Student thesis: Bachelor
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How much has the shopping experience changed?: a study on how the Covid-19 pandemic influenced the shopping experience and customers’ value creation
Author: Bratanovic, N. & Fransson, F., 2021-Jul-09Supervisor: Källström, L. (Supervisor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Co-creators or puppets?: a study on AI-marketing’s role in consumers’ value co-creation
Author: Bergquist Olsson, F. & Dahl, H., 2021-Jul-05Supervisor: Källström, L. (Supervisor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Amazon: Unwelcome Giant?!: a case study on competitive dynamics developed from Amazon's entry into the Swedish market
Author: Gunnarsson, S. & Lilliehorn, S., 2021-Jun-29Supervisor: Kjellstrand, I. (Supervisor), Tjärnemo, H. (Examiner) & Källström, L. (Examiner)
Student thesis: Bachelor
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Value co-creation within the digital divide: how organizations can co-create value to maintain and attract older adults as their customers
Author: Kamel, C. & Olausson, M., 2020-Aug-13Supervisor: Terman, F. (Supervisor), Tjärnemo, H. (Examiner) & Källström, L. (Examiner)
Student thesis: Bachelor
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The duality of a city influence on place branding: a case study of how Malmö´s place image coheres to its place identity and how the duality of Malmö influences Malmö´s place image
Author: Petkovski, C. & Zlatevski, I., 2020-Jul-21Supervisor: Källström, L. (Supervisor), Terman, F. (Examiner) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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The Physical Store Experience: A qualitative study on how in-store experiences influence store attractiveness
Author: Fors, H. & Hyllander, J., 2020-Jul-02Supervisor: Alm, K. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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“Milk is milk” versus “Ditch milk”: A case study of consumers’ attitudes towards brands involved in brand rivalry
Author: Lerberg, P. & Nilsson, K., 2020-Jul-02Supervisor: Källström, L. (Supervisor) & Alm, K. (Examiner)
Student thesis: Bachelor
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The influences on consumers’ decision to fly or not to fly
Author: Gullbrandsson, J. & Löfkvist Andersson, L., 2020-Jun-30Supervisor: Källström, L. (Supervisor), Kjellstrand, I. (Examiner) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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The responsible consumer – Consumer consciousness from idea to delivery: an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online
Author: Lefevre, E. & Nilsson, M., 2020-Jun-25Supervisor: Alm, K. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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Consumer experience: An exploratory study of why consumers chose to buy groceries online
Author: Johansson Moberg, M. & Karlsson, T., 2019-Aug-26Supervisor: Kjellstrand, I. (Supervisor), Källström, L. (Examiner) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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The unknown brand of the Swedish Armed Forces: a case study of how the SAF's brand image coheres to its brand identity and how it might influence its employer attractiveness
Author: Henriksson, C. & Kubiak, K., 2019-Aug-06Supervisor: Källström, L. (Supervisor), Kjellstrand, I. (Supervisor) & Terman, F. (Examiner)
Student thesis: Bachelor
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Surrounded by Online Casino Commercials: An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools
Author: Nygren, L. & Albinsson, J., 2019-Jul-08Supervisor: Källström, L. (Supervisor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Why here?: a case study of how retailers decide where to locate their store in Kristianstad.
Author: Falk, H. & Edvinsson, A., 2019-Jul-08Supervisor: Källström, L. (Supervisor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Brand new Image: a case study of engagement on Instagram during Melodifestivalen in Kristianstad
Author: Eneberg, M. & Scortea, J., 2018-Nov-14Supervisor: Källström, L. (Supervisor), Terman, F. (Supervisor) & Jogmark, M. (Examiner)
Student thesis: Bachelor
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Kommunal redovisning: redovisning av nöjda invånare
Author: Bång, F. & Persson, N., 2018-Sep-19Supervisor: Källström, L. (Supervisor), Gertsson, N. (Supervisor) & Argento, D. (Examiner)
Student thesis: Bachelor
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Beware. Your good intentions might just come back to haunt you: an exploratory study examining sensitive CSR initiatives’ influence on brand image
Author: Eriksson, J. & Henriksson, J., 2018-Aug-21Supervisor: Alm, K. (Supervisor), Hultman, J. (Examiner) & Källström, L. (Examiner)
Student thesis: Bachelor
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Who are we loyal to?: an exploratory study about how collaborations between influencers and brands impact brand loyalty
Author: Regjepaj, A. & Ungh, R., 2018-Aug-14Supervisor: Källström, L. (Supervisor), Jogmark, M. (Examiner) & Koch, C. (Examiner)
Student thesis: Bachelor
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More than what meets the eye: an exploratory study of what image attributes influence consumer behaviour on Instagram
Author: Eriksson, T. & Frohm, P., 2018-Jul-03Supervisor: Alm, K. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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Drivers and motivations for second-hand shopping: A study of second-hand consumers
Author: Haraldsson, F. & Peric, S., 2017-Sep-15Supervisor: Alm, K. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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The important part is that we have established a relationship, then we can conduct business: Cultural conflicts and dilemmas in international business
Author: Christensson, L. & Svensson, O., 2017-Sep-11Supervisor: Jogmark, M. (Supervisor) & Källström, L. (Examiner)
Student thesis: Bachelor
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What makes a city centre attractive from a consumer perspective?: A comparison between residents and visitors of Kristianstad city centre
Author: Karlsson, S. & Nilsson, M., 2017-Jun-29Supervisor: Källström, L. (Supervisor) & Alm, K. (Examiner)
Student thesis: Bachelor
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The Confusion of Content Marketing: a study to clarify the key dimensions of content marketing
Author: Claesson, A. & Jonsson, A., 2017-Jun-26Supervisor: Källström, L. (Supervisor) & Collin, S. (Examiner)
Student thesis: Bachelor
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Why do we "double tap" the image?: A case study on engagement in social media through communicated city center attributes
Author: Persson, S. & Westergren, J., 2017-Jun-22Supervisor: Källström, L. (Supervisor) & Yrjö Collin, S. (Examiner)
Student thesis: Bachelor
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What does it take to make them stay?: how place satisfaction relates to willingness to stay of the creative class
Author: Annell, J. & Terman, F., 2017-Jun-22Supervisor: Källström, L. (Supervisor), Umans, T. (Examiner) & Hultman, J. (Examiner)
Student thesis: Master, one year
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So tell me, how do I look?: A study of how voters perceive the political brand image of the Sweden Democrats
Author: Ibragic, V. & Sharafuddin, S., 2016-Aug-24Supervisor: Källström, L. (Supervisor) & Genell, K. (Examiner)
Student thesis: Bachelor
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Enticing consumers to enter fashion stores: a sensory marketing perspective
Author: Abazi, J. & Sohani, A., 2016-Aug-24Supervisor: Källström, L. (Supervisor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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Attitudes towards the (UN)official sponsor: ‘Cultural factors' impact on consumers' attitudes towards ambush marketing
Author: Fredriksson, J. & Rosenborg, H., 2016-Jul-04Supervisor: Källström, L. (Supervisor) & Tjärnemo, H. (Examiner)
Student thesis: Bachelor
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The Neighbourly Node: effects of municipal third party involvement on SME networking
Author: Smedley, L., 2014-Jul-14Supervisor: Umans, T. (Supervisor), Källström, L. (Supervisor) & Pehrsson, A. (Examiner)
Student thesis: Master, one year
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Destination branding: Perceived credibility in social media content
Author: Lindqvist, J., 2014-Jul-02Supervisor: Källström, L. (Supervisor)
Student thesis: Bachelor
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Student satisfaction in a higher education context
Author: Keblawi, A., Johansson, I. & Svensson, D., 2013-Oct-15Supervisor: Källström, L. (Supervisor) & Pihl, H. (Examiner)
Student thesis: Master, one year
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Can a sports team create love for a City?: a case study of place attachment from a resident perspective
Author: Hadzimesic, M. & Oxwall, A., 2013-Oct-03Supervisor: Källström, L. (Supervisor) & Pihl, H. (Examiner)
Student thesis: Master, one year
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In Facebook we trust: a case study of consumer relationship & Facebook
Author: Oxwall, A. & Zander, T., 2012-Aug-28Supervisor: Källström, L. (Supervisor) & Ekelund, C. (Examiner)
Student thesis: Bachelor
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