A 27-country test of communicating the scientific consensus on climate change

Bojana Većkalov, Sandra J. Geiger, František Bartoš, Mathew P. White, Bastiaan T. Rutjens, Frenk van Harreveld, Federica Stablum, Berkan Akın, Alaa Aldoh, Jinhao Bai, Frida Berglund, Aleša Bratina Zimic, Margaret Broyles, Andrea Catania, Airu Chen, Magdalena Chorzępa, Eman Farahat, Jakob Götz, Bat Hoter-Ishay, Gesine JordanSiri Joustra, Jonas Klingebiel, Živa Krajnc, Antonia Krug, Thomas Lind Andersen, Johanna Löloff, Divya Natarajan, Sasha Newman-Oktan, Elena Niehoff, Celeste Paerels, Rachel Papirmeister, Steven Peregrina, Felicia Pohl, Amanda Remsö, Abigail Roh, Binahayati Rusyidi, Justus Schmidt, Mariam Shavgulidze, Valentina Vellinho Nardin, Ruixiang Wang, Kelly Warner, Miranda Wattier, Chloe Y. Wong, Mariem Younssi, Kai Ruggeri, Sander van der Linden

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Abstract

Communicating the scientific consensus that human-caused climate change is real increases climate change beliefs, worry and support for public action in the United States. In this preregistered experiment, we tested two scientific consensus messages, a classic message on the reality of human-caused climate change and an updated message additionally emphasizing scientific agreement that climate change is a crisis. Across online convenience samples from 27 countries (n = 10,527), the classic message substantially reduces misperceptions (d = 0.47, 95% CI (0.41, 0.52)) and slightly increases climate change beliefs (from d = 0.06, 95% CI (0.01, 0.11) to d = 0.10, 95% CI (0.04, 0.15)) and worry (d = 0.05, 95% CI (−0.01, 0.10)) but not support for public action directly. The updated message is equally effective but provides no added value. Both messages are more effective for audiences with lower message familiarity and higher misperceptions, including those with lower trust in climate scientists and right-leaning ideologies. Overall, scientific consensus messaging is an effective, non-polarizing tool for changing misperceptions, beliefs and worry across different audiences.

Original languageEnglish
JournalNature Human Behaviour
DOIs
Publication statusPublished - 2024-Aug-26

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