@inbook{5819b5ef9d644015a8192ff167877451,
title = "A Trip Down Memory Lane: How photograph insertion methods trigger emotional memory and enhance recall during interviews",
abstract = "The purpose of this chapter is to explore the potential of photo-elicitation as a data generating method. Photo-elicitation is rarely used for data generation, despite the considerable promise of this method. Our empirical investigation focused on people's emotions and experiences of dual systems in Kazakhstan, a country currently undergoing change from the old Soviet system to a new market economy. In addition to semistructured interviews, we use photographs in order to enhance emotional connection and recall. We use the imagery as a device to generate data, and more specifically, data on individual and social perspectives that are integral to particular experiences. We argue that photo-elicitation can bring out peoples' lived experiences of the social context being investigated. We explain why and how to use the method in practice.",
keywords = "photo-elicitation, visual research methods, emotion in organizations, semistructured interviews, projection, Kazakhstan",
author = "Indira Kjellstrand and Russ Vince",
year = "2020",
language = "English",
isbn = "978-1-80043-080-8",
series = "Research methodology in strategy and management",
publisher = "Emerald Publishing",
number = "12",
pages = "39--54",
editor = "Crook, {Russell } and Jane L{\^e} and Anne Smith",
booktitle = "Advancing methodological thought and practice",
address = "United Kingdom",
}