Attitudes and preferences regarding plant-based yoghurt analogues among Swedish consumers with different dietary habits

Johanna Östlund; Hanna Eriksson Rönisch; Galia Zamaratskaia; Maud Langton; Karin Wendin

doi:10.1016/j.ijgfs.2023.100865

Attitudes and preferences regarding plant-based yoghurt analogues among Swedish consumers with different dietary habits

Johanna Östlund, Hanna Eriksson Rönisch, Galia Zamaratskaia, Maud Langton, Karin Wendin

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

15 Downloads (Pure)

Abstract

This study evaluated drivers and barriers in consumer willingness to purchase plant-based yoghurt analogues (PBYA) and assessed the most important attributes of PBYA. Questionnaire data from 702 Swedish adults (19%
vegan, 20% lacto-ovo-vegetarian, 21% flexitarian, 41% omnivore) showed that attitudes and preferences regarding PBYA differed between consumers with different dietary preferences. Animal welfare was an important driver for vegans, while interest in trying new foods was one of the main drivers for omnivores. All four consumer groups believed that PBYA is good for the environment. The main reasons indicated for not consuming PBYA were unpleasant taste and lack of motive to switch from dairy yoghurt to PBYA. All groups indicated taste, appearance and price as overall driving forces when choosing PBYA. The importance of some factors, such as local ingredients, few additives and low sugar content, was rated higher by flexitarians and omnivores than by vegans and lacto-ovo vegetarians. These data about consumer attitudes and
preferences regarding PBYA should be implemented during PBYA product development, especially when targeting different food preference groups.

Original language	English
Article number	100865
Number of pages	6
Journal	International Journal of Gastronomy and Food Science
Volume	35
DOIs	https://doi.org/10.1016/j.ijgfs.2023.100865
Publication status	Published - 2024-Jan-03

Swedish Standard Keywords

Agriculture, Forestry and Fisheries

Keywords

Dairy alternative
Dairy substitute
Gurt
Questionnaire
Vegan
Flexitarian

Access to Document

10.1016/j.ijgfs.2023.100865Licence: CC BY

1-s2.0-S1878450X2300207X-mainFinal published version, 1.61 MBLicence: CC BY

Cite this

@article{3bc0b3059dcf48b9a1e5ef784d6d4451,

title = "Attitudes and preferences regarding plant-based yoghurt analogues among Swedish consumers with different dietary habits",

abstract = "This study evaluated drivers and barriers in consumer willingness to purchase plant-based yoghurt analogues (PBYA) and assessed the most important attributes of PBYA. Questionnaire data from 702 Swedish adults (19% vegan, 20% lacto-ovo-vegetarian, 21% flexitarian, 41% omnivore) showed that attitudes and preferences regarding PBYA differed between consumers with different dietary preferences. Animal welfare was an important driver for vegans, while interest in trying new foods was one of the main drivers for omnivores. All four consumer groups believed that PBYA is good for the environment. The main reasons indicated for not consuming PBYA were unpleasant taste and lack of motive to switch from dairy yoghurt to PBYA. All groups indicated taste, appearance and price as overall driving forces when choosing PBYA. The importance of some factors, such as local ingredients, few additives and low sugar content, was rated higher by flexitarians and omnivores than by vegans and lacto-ovo vegetarians. These data about consumer attitudes and preferences regarding PBYA should be implemented during PBYA product development, especially when targeting different food preference groups.",

keywords = "Dairy alternative, Dairy substitute, Gurt, Questionnaire, Vegan, Flexitarian",

author = "Johanna {\"O}stlund and {Eriksson R{\"o}nisch}, Hanna and Galia Zamaratskaia and Maud Langton and Karin Wendin",

year = "2024",

month = jan,

day = "3",

doi = "10.1016/j.ijgfs.2023.100865",

language = "English",

volume = "35",

journal = "International Journal of Gastronomy and Food Science",

issn = "1878-450X",

publisher = "Elsevier BV",

}

TY - JOUR

T1 - Attitudes and preferences regarding plant-based yoghurt analogues among Swedish consumers with different dietary habits

AU - Östlund, Johanna

AU - Eriksson Rönisch, Hanna

AU - Zamaratskaia, Galia

AU - Langton, Maud

AU - Wendin, Karin

PY - 2024/1/3

Y1 - 2024/1/3

N2 - This study evaluated drivers and barriers in consumer willingness to purchase plant-based yoghurt analogues (PBYA) and assessed the most important attributes of PBYA. Questionnaire data from 702 Swedish adults (19% vegan, 20% lacto-ovo-vegetarian, 21% flexitarian, 41% omnivore) showed that attitudes and preferences regarding PBYA differed between consumers with different dietary preferences. Animal welfare was an important driver for vegans, while interest in trying new foods was one of the main drivers for omnivores. All four consumer groups believed that PBYA is good for the environment. The main reasons indicated for not consuming PBYA were unpleasant taste and lack of motive to switch from dairy yoghurt to PBYA. All groups indicated taste, appearance and price as overall driving forces when choosing PBYA. The importance of some factors, such as local ingredients, few additives and low sugar content, was rated higher by flexitarians and omnivores than by vegans and lacto-ovo vegetarians. These data about consumer attitudes and preferences regarding PBYA should be implemented during PBYA product development, especially when targeting different food preference groups.

AB - This study evaluated drivers and barriers in consumer willingness to purchase plant-based yoghurt analogues (PBYA) and assessed the most important attributes of PBYA. Questionnaire data from 702 Swedish adults (19% vegan, 20% lacto-ovo-vegetarian, 21% flexitarian, 41% omnivore) showed that attitudes and preferences regarding PBYA differed between consumers with different dietary preferences. Animal welfare was an important driver for vegans, while interest in trying new foods was one of the main drivers for omnivores. All four consumer groups believed that PBYA is good for the environment. The main reasons indicated for not consuming PBYA were unpleasant taste and lack of motive to switch from dairy yoghurt to PBYA. All groups indicated taste, appearance and price as overall driving forces when choosing PBYA. The importance of some factors, such as local ingredients, few additives and low sugar content, was rated higher by flexitarians and omnivores than by vegans and lacto-ovo vegetarians. These data about consumer attitudes and preferences regarding PBYA should be implemented during PBYA product development, especially when targeting different food preference groups.

KW - Dairy alternative

KW - Dairy substitute

KW - Gurt

KW - Questionnaire

KW - Vegan

KW - Flexitarian

U2 - 10.1016/j.ijgfs.2023.100865

DO - 10.1016/j.ijgfs.2023.100865

M3 - Article

SN - 1878-450X

VL - 35

JO - International Journal of Gastronomy and Food Science

JF - International Journal of Gastronomy and Food Science

M1 - 100865

ER -

Attitudes and preferences regarding plant-based yoghurt analogues among Swedish consumers with different dietary habits

Abstract

Swedish Standard Keywords

Keywords

Access to Document

Fingerprint

Cite this