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Brands as activists: the Oatly case
Christian Koch
Research output
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Contribution to journal
›
Article
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peer-review
7
Citations (Scopus)
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Business & Economics
Legitimacy
100%
Systemic Change
80%
Consumer Culture
73%
Food Production
72%
Food and Beverage
68%
Food Consumption
64%
Climate Change
62%
Ideology
61%
Positioning
56%
Activism
55%
Branding
54%
Climate
48%
Anxiety
45%
Leverage
45%
Industry
20%