Exploring store format development and its influence on store image and store clientele: the case of IKEA’s development of an inner-city storeformat

Jens Hultman, Ulf Johansson, Ailyn Wispeler, Leonie Wolf

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)

Abstract

A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the new format. We also discuss the core aspects of the IKEA formats, and the fact that although some things have changed, others have stayed the same to preserve the IKEA image.

Original languageEnglish
Pages (from-to)227-240
Number of pages13
JournalInternational Review of Retail Distribution & Consumer Research
Volume27
Issue number3
DOIs
Publication statusPublished - 2017
Externally publishedYes

Swedish Standard Keywords

  • Economics and Business (502)

Keywords

  • Format development
  • IKEA
  • store clientele
  • store format
  • store image

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