Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska; Dorota Dobija; Giuseppe Grossi; Zuzanna Staniszewska

doi:10.1016/j.cities.2021.103453

Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska, Dorota Dobija, Giuseppe Grossi, Zuzanna Staniszewska

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

6 Downloads (Pure)

Abstract

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

Original language	English
Article number	103453
Pages (from-to)	1-5
Number of pages	5
Journal	Cities
Volume	121
DOIs	https://doi.org/10.1016/j.cities.2021.103453
Publication status	Published - 2021-Sep-16

Swedish Standard Keywords

Public Administration Studies (50602)
Media and Communications (508)

Keywords

Communication strategies
COVID-19
Local governments
Netnography
Participative governance
Social media

Access to Document

10.1016/j.cities.2021.103453Licence: CC BY

1-s2.0-S0264275121003528-mainFinal published version, 3.23 MBLicence: CC BY

7 Citations
1 Paper

Getting through Covid-19 together? Understanding local governments’ social media communication
Dobija, D., Grossi, G., Gorska, A. M. & Staniszewska, Z., 2021-Mar-18.
Research output: Contribution to conference › Paper › peer-review

Cite this

@article{ccf8c3d8953c4a1180abfaf3f87d7bb6,

title = "Getting through COVID-19 together: Understanding local governments' social media communication",

abstract = "This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.",

keywords = "Communication strategies, COVID-19, Local governments, Netnography, Participative governance, Social media",

author = "Anna G{\'o}rska and Dorota Dobija and Giuseppe Grossi and Zuzanna Staniszewska",

note = "Publisher Copyright: {\textcopyright} 2021",

year = "2021",

month = sep,

day = "16",

doi = "10.1016/j.cities.2021.103453",

language = "English",

volume = "121",

pages = "1--5",

journal = "Cities",

issn = "0264-2751",

publisher = "Elsevier Ltd.",

}

TY - JOUR

T1 - Getting through COVID-19 together

T2 - Understanding local governments' social media communication

AU - Górska, Anna

AU - Dobija, Dorota

AU - Grossi, Giuseppe

AU - Staniszewska, Zuzanna

PY - 2021/9/16

Y1 - 2021/9/16

N2 - This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

AB - This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

KW - Communication strategies

KW - COVID-19

KW - Local governments

KW - Netnography

KW - Participative governance

KW - Social media

U2 - 10.1016/j.cities.2021.103453

DO - 10.1016/j.cities.2021.103453

M3 - Article

AN - SCOPUS:85122308962

VL - 121

SP - 1

EP - 5

JO - Cities

JF - Cities

SN - 0264-2751

M1 - 103453

ER -

Getting through COVID-19 together: Understanding local governments' social media communication

Abstract

Swedish Standard Keywords

Keywords

Access to Document

Fingerprint

Research output

Getting through Covid-19 together? Understanding local governments’ social media communication

Cite this