Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska, Dorota Dobija, Giuseppe Grossi, Zuzanna Staniszewska

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)
40 Downloads (Pure)


This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

Original languageEnglish
Article number103453
Pages (from-to)1-5
Number of pages5
Publication statusPublished - 2021-Sept-16

Swedish Standard Keywords

  • Public Administration Studies (50602)
  • Media and Communications (508)


  • Communication strategies
  • COVID-19
  • Local governments
  • Netnography
  • Participative governance
  • Social media


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