Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska; Dorota Dobija; Giuseppe Grossi; Zuzanna Staniszewska

doi:10.1016/j.cities.2021.103453

Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska, Dorota Dobija, Giuseppe Grossi, Zuzanna Staniszewska

Faculty of Business

Research output: Contribution to journal › Article › peer-review

33 Citations (Scopus)

55 Downloads (Pure)

Abstract

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

Original language	English
Article number	103453
Pages (from-to)	1-5
Number of pages	5
Journal	Cities
Volume	121
DOIs	https://doi.org/10.1016/j.cities.2021.103453
Publication status	Published - 2021-Sept-16

Swedish Standard Keywords

Media and Communications (508)
Public Administration Studies (50905)

Keywords

Communication strategies
COVID-19
Local governments
Netnography
Participative governance
Social media

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10.1016/j.cities.2021.103453Licence: CC BY

1-s2.0-S0264275121003528-mainFinal published version, 3.23 MBLicence: CC BY

33 Citations
1 Paper

Getting through Covid-19 together? Understanding local governments’ social media communication
Dobija, D., Grossi, G., Gorska, A. M. & Staniszewska, Z., 2021-Mar-18.
Research output: Contribution to conference › Paper › peer-review

Cite this

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title = "Getting through COVID-19 together: Understanding local governments' social media communication",

abstract = "This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.",

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KW - Netnography

KW - Participative governance

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Getting through COVID-19 together: Understanding local governments' social media communication

Abstract

Swedish Standard Keywords

Keywords

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Getting through Covid-19 together? Understanding local governments’ social media communication

Cite this