Research output per year
Research output per year
Anna Górska, Dorota Dobija, Giuseppe Grossi, Zuzanna Staniszewska
Research output: Contribution to journal › Article › peer-review
This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
Original language | English |
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Article number | 103453 |
Pages (from-to) | 1-5 |
Number of pages | 5 |
Journal | Cities |
Volume | 121 |
DOIs | |
Publication status | Published - 2021-Sep-16 |
Research output: Contribution to conference › Paper › peer-review