Handelns egna märkesvaror och leverantörens märkesvaror i en butikskontext: djupintervjuer om konsumentupplevelser

Research output: Chapter in Book/Report/Conference proceedingChapter in bookpeer-review

Original languageSwedish
Title of host publicationDaglighandelns egna märkesvaror
Subtitle of host publicationKonsekvenser och utvecklingstendenser
EditorsJohan Anselmsson, Ulf Johansson
Place of PublicationLund
PublisherLund Business Press
Chapter9
Pages209-234
ISBN (Print)91-85113-06-9
Publication statusPublished - 2005
Externally publishedYes

Publication series

NameLund studies in economics and management
PublisherLund Business Press
Number83
ISSN (Print)0284-5075

Swedish Standard Keywords

  • Business Administration (50202)

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