How I Learned to Stop Worrying about Value Co-destruction and Love Co-creation

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2022
Event	Academy of Marketing Conference: Marketing: The Fabric of Life University of Huddersfield - University of Huddersfield, Huddersfield , United Kingdom Duration: 2022-Jul-05 → 2022-Jul-07

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	22-07-05 → 22-07-07

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