Place stakeholders’ participation in a rebranding initiative: How do different types of involvement influence perceptions, attitudes and behaviours?

Lisa Källström; Per Siljeklint

Place stakeholders’ participation in a rebranding initiative: How do different types of involvement influence perceptions, attitudes and behaviours?

Faculty of Business

Research output: Contribution to conference › Oral presentation › peer-review

Original language	English
Publication status	Published - 2022
Event	International Place Branding Association (IPBA) - Aix-en-Provence Duration: 2022-Oct-12 → 2022-Oct-14

Conference

Conference	International Place Branding Association (IPBA)
Period	22-10-12 → 22-10-14

Swedish Standard Keywords

Economics and Business (502)

Mitt gröna hjärta – En studie av inkluderande platsmarknadsföring
Källström, L. (PI) & Siljeklint, P. (Researcher)
20-01-01 → 20-12-31
Project: Research

Cite this

@conference{9e81de456b5543948e3ab455190c444d,

title = "Place stakeholders{\textquoteright} participation in a rebranding initiative: How do different types of involvement influence perceptions, attitudes and behaviours?",

author = "Lisa K{\"a}llstr{\"o}m and Per Siljeklint",

year = "2022",

language = "English",

note = "International Place Branding Association (IPBA) ; Conference date: 12-10-2022 Through 14-10-2022",

}

Place stakeholders’ participation in a rebranding initiative: How do different types of involvement influence perceptions, attitudes and behaviours?

Conference

Swedish Standard Keywords

Projects

Mitt gröna hjärta – En studie av inkluderande platsmarknadsföring

Cite this