Corporate Social Responsibility
: en kvalitativ studie om hur CSR integreras i företags beslutsfattande

  • Emma Gustafsson
  • Jennie Johansson

    Student thesis: Bachelor


    During these past years the phenomena CSR has become highly topical to companies, stakeholders as well as common society. It has been determined that development of CSR affects companies decision making. However, there are two sides to this. While some researchers claim that CSR affect the decision making, some also mean that CSR’s influence to decision making is not very strong.

    Our purpose with this study is to investigate, analyze and increase the comprehension of how CSR affect decision making among companies. The group that will be observed in the study is ICA- Gruppen. Using an abductive method we compare an earlier theory and our empirical collected material to find patterns and understanding of reality.

    In order to attain a deeper understanding of how CSR affect decisions, through the study’s qualitative method, five semi structured interviews was made with different ICA retailers. The interviews were conducted with help of an interview template which we based on our theoretical references. In conclusion, empirical material was analyzed to selected terms.

    Our conclusion of the study shows that mainly five factors determine how CSR will be integrated in decisions where the decision size has a crucial aspect. These factor are observed in the study. Future research proposals would be to understand how the decision size affect CSR.

    Our contribution with this study is to provide increased understanding of how decision makers, in this case ICA retailers, take CSR into account. We think the results could be implemented in other trades and organizations, however certain factors must be taken into account.

    Date of Award2014-Sept-17
    Original languageSwedish
    SupervisorHeléne Tjärnemo (Supervisor) & Pernilla Broberg (Examiner)

    Educational program

    • Degree of Bachelor of Science in Business and Economics

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Business Administration (50202)


    • csr
    • work of sustainability
    • stakeholder theory
    • legitimacy theory
    • decision making

    Cite this