Den hälsosamma kosten
: uppfattningar, resonemang och livsmedelsval

Translated title of the thesis: The Healthy Diet: views and food choices in a sample of Swedish consumers
  • My Ahlström
  • Sanna Hendriksson
  • Bojan Stevic

    Student thesis: Bachelor

    Abstract

    Most consumers today are very health conscious and wish to eat a healthy diet, but they are faced with several problems in their everyday lives. Food and product choices can be about taking a stance and showing your identity, whether that is as a price conscious or environmentally conscious customer. As such many factors are in play when the consumer decides what a healthy diet is. The choice of diet and food thus becomes a complex everyday challenge. This is influenced by the debate around food and health in what is termed the mass media. The purpose of the study was to show how a sample of Swedish consumers percieve a healthy diet, the relation of said perception to comming nutrition reccommendations and the consumers’ views of diet and health. The study used semi-structured interviews as well as a web-based food frequency questionnaire with fourhundred respondents. Interviews centered on concepts of healthy diet and unhealthy diet, as well as the meaning of words frequently used in the debate around diet and health in mass media. The consumer’s view of a healthy diet mainly coincides with Swedish Nutritional Recommendations from 2004 and the proposal for Nordic Nutrition Recommendations from June, 2012. There are differences in the opinions of male and female subjects between self-estimated food consumption, the view of what a healthy diet should look like and on how often the defined food items should be consumed. A higher frequency of consumption of food items that the proposal for the Nordic Nutrition Recommendations have recommended be reduced, such as sausages, snacks and sweets was more acceptable to men than to women. Women’s perception of a healthy diet included a higher frequency of consumption of food items that the proposal for the Nordic Nutrition Recommendations have recommended be increased, such as fruits, berries and vegetables. Over all, the subjects were well informed and knowledgeable about what constitutes a healthy diet.

    Date of Award2013-Oct-22
    Original languageSwedish
    SupervisorHanna Sepp (Supervisor) & [email protected] Wendin (Examiner)

    Educational program

    • Culinary Arts and Food Sciences

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Nutrition and Dietetics (30304)

    Keywords

    • diet
    • health
    • food choice
    • nutrition recommendations
    • nnr:5

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