En ny teknikkultur
: äkthet i sociala medier

Translated title of the thesis: A New Technological Culture: Genuineness in social media
  • Emma Wastring

    Student thesis: Bachelor


    This thesis gives increased knowledge of how a digital artifact in social media might encourage genuineness, as an antithesis to profiling in order to create a balance between profiling and genuineness. The thesis treats the area of “ how and why we present ourselves in a certain way in social media”. This is understood and discussed with the help of two endpoints; profiling and genuinness in social media. The study also discusses the role of the designer in this context.

    The thesis explores the area through a literature, but also conduct its own study in the form of semi-structured group interviews. The study shows that stakeholders feels pressure to profiling from social media. Public areas seems to benefit profiling, while smaller context favors genuinness. When it comes to the form of communication it seems that profiling is favored from the forms of communication that come as far from the physically real meeting as possible, while the communicatonforms that provide the experiences similar to a physically real meeting is perceived to be the most genuine.

    The thesis suggests that an digital artefact in social media that aim to encourage genuinness should create a safe environment, where everything is not always for everyone and where the forms of communication that promotes genuinness is encouraged.

    Date of Award2015-Jun-22
    Original languageSwedish
    SupervisorKari Rönkkö (Supervisor), Martin Wetterstrand (Supervisor) & Kerstin Ådahl (Examiner)

    Educational program

    • Digital design

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Information Systems, Social aspects (50804)


    • technological culture
    • digital artifacts
    • informatics
    • profiling
    • genuinness
    • transparency
    • social media
    • culture
    • technology

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