Från statusuppdatering till nytt jobb?
: en kvalitativ studie om Facebookprofilens betydelse i rekryteringssammanhang bland småföretagare.

Translated title of the thesis: From status update to new job?: a qualitative study about the importance of Facebook Profiles in the context of recruitment among small business owners.
  • Elenor Persson

    Student thesis: Bachelor

    Abstract

    Employers background checks in social media is just one example of all emergent behavioralpatterns developed at the individual- enterprise- and community level because of the interactiveweb (Web 2.0) and Facebook around which a discussion is held. The results of the qualitative study is compiled in a conclusion valid for the local sample groupincluding 7 small business owners and demonstrates that employers, although it is not alwaysconsciously, are influenced in their subjective judgments about the job applicants suitability foremployment through information obtained from Facebook along with other information sources. Facebook is a web-based social platform originally designed for social interaction related toprivacy. The information are used in completely different contexts when other stakeholders in theform of decision-making professionals enter the network in order to perform background checks. This information can be interpreted and used as a basis for professional decision-making and influence users' living conditions. Earnings reports for some difficulties and opportunities ofinformation transfer through Facebook that may be of interest to consider and discuss whilecomposing social media policys related to information gathering during recruitment and duringinteraction design of social media.

    Date of Award2014-Feb-04
    Original languageSwedish
    SupervisorKerstin Ådahl (Supervisor) & Cronquist Björn Cronqvist (Supervisor)

    Educational program

    • Digital design

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Information Systems, Social aspects (50804)

    Keywords

    • social media
    • facebook
    • e-recruitment
    • social media monitoring
    • background check
    • information transfer.

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