Framtidens måltider

: Hur tankar och idéer kan visualiseras med hjälp av scenariometodik

Abstract

Over time, the meal has changed and will probably continue to do so in the future. Studies regarding the future are a way of examining what might happen and also how the meals may change henceforth. The purpose is to investigate the meals of the future using a scenario methodology. The meal has previously been studied from different perspectives and there have also been different views on the meal, on one hand as the promotion of social community and on the other hand as a phenomenon that has become significantly more individualistic. The Five Aspect Meal Model is used as a theoretical model in this study to investigate different aspects of the future meal. Scenario methodology is a tool for designing various, equally reasonable, futures. The focus groups were interdisciplinary in order to create a diversity. The selection was based on students with an ongoing education at a Swedish educational institution. This study resulted in a new method to study the meals of the future and four different scenarios regarding this. The technical meal, the efficient meal, the individual meal and the traditional meal. These scenarios differentiate in various ways regarding how the meal is designed and what is considered important aspects of the meal. The different scenarios are all possible futures and the most likely is that several of them will coexist. People will desire different meals and may even alter between different scenarios depending on occasions and circumstances.