Green Transportation External environmental communication

  • Jasin Kolar
  • Johan Persson

    Student thesis: Bachelor


    Climate change is a hot topic today. It is important for companies to take

    responsibility for the environment. For companies it is also important to

    communicate their environmental efforts to its customers.

    The aim of this study is to analyze how transportation companies communicate their

    environmental efforts on the web. Europe’s largest transportation companies as well

    as Asian and North American airlines are studied. Companies’ websites were

    examined and evaluated on several criteria.

    The study surprisingly showed that a lot of companies did not have any external

    communication due to unavailable websites. There are significant geographical

    differences in how companies communicate green.

    Many transportation companies provide environmental information on their websites

    however they need to be more convincing in doing so.

    Date of Award2008-Jan-01
    Original languageEnglish

    Swedish Standard Keywords

    • Law (505)

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