Green Transportation External environmental communication

Abstract

Climate change is a hot topic today. It is important for companies to take

responsibility for the environment. For companies it is also important to

communicate their environmental efforts to its customers.

The aim of this study is to analyze how transportation companies communicate their

environmental efforts on the web. Europe’s largest transportation companies as well

as Asian and North American airlines are studied. Companies’ websites were

examined and evaluated on several criteria.

The study surprisingly showed that a lot of companies did not have any external

communication due to unavailable websites. There are significant geographical

differences in how companies communicate green.

Many transportation companies provide environmental information on their websites

however they need to be more convincing in doing so.