Climate change is a hot topic today. It is important for companies to take
responsibility for the environment. For companies it is also important to
communicate their environmental efforts to its customers.
The aim of this study is to analyze how transportation companies communicate their
environmental efforts on the web. Europe’s largest transportation companies as well
as Asian and North American airlines are studied. Companies’ websites were
examined and evaluated on several criteria.
The study surprisingly showed that a lot of companies did not have any external
communication due to unavailable websites. There are significant geographical
differences in how companies communicate green.
Many transportation companies provide environmental information on their websites
however they need to be more convincing in doing so.
|Date of Award||2008-Jan-01|
Swedish Standard Keywords
- Law (505)