Grupper vs. Individer
: en kvantitativ studie om gruppers risktolerans i förhållande till individers

  • Katrin Hultman
  • Pauline Norvell

    Student thesis: Bachelor


    Individuals as well as corporations make financial decisions regarding investments. Financial decisions advances along with the development of the financial world and thereby continuously increase in their complexity. A monetary investment regarding expectations of generating income involves risk. The level of risk depends on the decision maker’s financial behavior which could cause impacts in the financial market and may eventually be a reason for financial crises to arise, in case the decision maker has an excessive need to take risk.

    Studying which factors that affect risk tolerance contributes to an understanding of why a certain risk level is chosen when making a financial investment. When studying risk tolerance it has to be taking into account who is the decision maker. This dissertation studies risk tolerance of individuals and groups as two different decision makers, with the purpose of testing how the risk tolerance shifts if the decision is made either alone or in consultation with others. The purpose also includes studies on different compositions of a group regarding to gender and the size of the group and how this might affect the risk tolerance within the group.

    Previous research indicates that groups have a higher risk tolerance in comparison to individuals, there are however studies with opposite findings. The quantitative study in this dissertation was done by two experiments where respondents were handed questionnaires to be answered first individually and then together after being divided into groups. The results showed that men have a higher risk tolerance than women. However, there was no significant result that a higher proportion of males in a group increase the risk tolerance. When comparing small and large groups no difference was found in the level of risk tolerance. In conclusion, one of the tests in the study showed that groups have a higher risk tolerance than individuals however two tests showed a non-significant result in the difference between them.

    The limitations of the dissertation are the low participation in the group experiment where a higher number of groups would have been able to provide more accurate results and that respondents had a constant level of education which may have caused a lower effect of gender. Previous research has mostly focused on individuals and according to this our dissertation provides a contribution through how group size can influence risk tolerance and we propose further research areas within groups and risk tolerance.

    Date of Award2014-Sep-04
    Original languageSwedish
    SupervisorElin Smith (Supervisor) & Timurs Umans (Examiner)

    Educational program

    • Degree of Bachelor of Science in Business and Economics

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Business Administration (50202)


    • risk tolerance
    • group composition
    • individual decision making
    • group decision making
    • financial investment

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