Hantering av osäkerhet i strategiska investeringar
: en kvalitativ undersökning på SME-företag i nordöstra Skåne

  • Jessica Olsson
  • Malin Wallvik

    Student thesis: Bachelor


    Most companies’ main goal is to maximize the value of their company and one way to increase the value of the company can be to invest. An important factor in order to succeed with an investment is to create a strategy and stick to it. Strategies can be structured in different ways, but what they all have in common is the need to manage uncertainties. The purpose of this thesis is to investigate what kind of uncertainty small- and medium sized enterprises experience when they invest, as well as how they manage this. Our selection of small- and medium sized enterprises is based on the fact that the majority of previous research within this particular subject investigates large companies.

    The research strategy in this thesis is mainly exploratory, since our goal is to increase the knowledge within this partly unexplored subject. We chose to narrow our selection down to companies within the industrial sector in the North East of Skåne. This thesis consists of a qualitative method, where in-depth interviews were conducted with six respondents from different companies. Together with the opinions from the respondents and previous research, interpretations were made which made it possible to create conclusions. The primary conclusion to be drawn from this thesis is that investment uncertainty can be managed in different ways depending on the company, even though the companies are operating within the same sector. The companies use different types of strategies in order to manage what they experience as uncertainty, although some of them use the strategies more than others.

    We wish to increase the understanding and the knowledge of existing uncertainties as well as how to manage these. Our intension is to help small- and medium sized enterprises feel more secure about their investment decisions in the future.  Safer decision-making results in reduced uncertainty thus increase the chances of making profitable investments.  

    Date of Award2013-Sep-17
    Original languageSwedish
    SupervisorEmil Numminen (Supervisor) & Elin Smith (Examiner)

    Educational program

    • Degree of Bachelor of Science in Business and Economics

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Business Administration (50202)


    • dynamic investment strategies
    • game theory
    • investments
    • managing uncertainty
    • option games
    • real options
    • sme
    • uncertainty.

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