Hur påverkar kön och position lojalitet?
En kvantitativ studie om lojalitet hos individen i den svenska revisionsbranschen

  • Laura Hisenaj
  • Arrita Meshekrani

    Student thesis: Bachelor

    Abstract

    Loyalty is a well-considered and well-researched subject in today's society. Today, the term is described as complex and there is no socially accepted definition. In organizations, loyalty is considered to be an important factor for the economic outcome, therefore it was considered relevant and interesting to study loyalty in Swedish organizations, and more specifically in the Swedish audit industry.

    The study is based on a number of previous theories that introduce loyalty to the organization and loyalty to ones own professional growth. Thus, in the patriarchal and hierarchical audit industry, sex and position have been investigated as influencing factors for the loyalty types presented. With two factors of influence, the connection was investigated with a quantitative method in the form of surveys.

    The investigation showed that, despite the structure of the industry, it is the individual's characteristics that affect loyalty in organizational contexts. Sex and position were thus shown to have no significance for loyalty.

    Date of Award2017-Jun-21
    Original languageSwedish
    SupervisorElin Smith (Supervisor), Sven-Olof Yrjö-Collin (Examiner) & Eva Gustavsson (Examiner)

    Educational program

    • Degree of Bachelor of Science in Business and Economics

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Business Administration (50202)

    Keywords

    • loyalty
    • auditing
    • sex
    • gender-characteristics
    • position

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