Is it good being the same?

: a study on Diversity

Abstract

In today’s society, companies strive to become diverse. Some organizations want to make us believe, that they like new thinking and want to integrate diversity into their organization. By using diversity management as a tool of analysis it is possible for organizations to work with diversity. Diversity is viewed as something positive by the public and therefore, is it possible to use it as an advantage.

The purpose of this dissertation is to understand how organizations think about diversity and to give an idea of how organizations understand the term diversity. The aim is to explore how organizations understand diversity and what it will provide for the organizations. The outcome of this research will give a better overview of diversity in organizations.

A qualitative research was made and respondents from three different companies were used, to understand how companies define diversity. Furthermore, this dissertation provides an idea of what type of characteristics that organizations think are important for diversity and what effects that may have.