Konceptdriven designforskning för onlinedejting
: En studie om att främja användarupplevelsen av matchningsprocessen på Tinder

Translated title of the thesis: Concept driven design research for online dating: A study about promoting the user experience of the matching process on Tinder
  • Stenström Embla

Student thesis: Bachelor


The amount of mobile dating applications are steadily rising and Tinder dominates as the most popular mobile dating application in Sweden. However, the matching process of Tinder has been criticized as the interface makes it very easy for the users to make mistakes.

The purpose of this thesis is to investigate the matching process of the mobile dating application Tinder and create a new concept using the method Concept-driven design research. With the help of Concept-driven design research the new concept is being developed according to a methodological guide where the author is working to review criticism and set it against a research background to find solutions that improve usability. The author creates a design to show the concept in its entirety and test the concept against established Tinder users to evaluate the user experience of the new concept.

As a result, the participants felt that the new concept was easy to understand, that it reduced the number of mistakes during the matching process and that the new concept was more useful than Tinder. The new concept keeps the backbone of Tinder but adjusts the application based on criticism to provide a better usability by basing all the changes on a scientific background with design principles and design guidelines for good usability. The conclusion presents a new concept based on a research background that promotes the user experience by offering an interface that is more useable than the interface offered by Tinder today.

Date of Award2018-Jul-11
Original languageSwedish
SupervisorMontathar Faraon (Supervisor) & Kerstin Ådahl (Examiner)

Educational program

  • Digital design

University credits

  • 15 HE credits

Swedish Standard Keywords

  • Human Computer Interaction (10204)


  • user experience (ux)
  • interface
  • dating applications
  • design priniciples
  • conceptualization
  • concept driven design research
  • tinder

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