Mapping Sweden as a wine country

Abstract

The beverage industry is currently the fastest growing sector in Sweden, including the wine industry, which began in 1999. The aim of this study was to conduct an overview of the wine industry in Sweden and to understand the individual contributions but also the combined impact and potential of Swedish vineyards as a wine-producing unit. The study used an exploratory research design with two phases, responses guided by predetermined questions and a semi-structured interview. The key findings reveal that of a total around 200 vineyards in Sweden, most of them are located in Skåne. Sweden’s cold climate challenges grape cultivation and wine production, but the microclimate gives good opportunities. Solaris, Muscaris, Souvignier gris, Pinot noir, and Rondo are the most common grape varieties that result in the wine styles white, sparkling, rosé, red, and orange wines. Notably, while 15% of the vineyards hold an organic certification, most of the vineyards use sustainable practices. Despite lack of wine traditions, Swedish wines have won medals for their unique flavors, characteristics, and sustainability. The events at the vineyards further boost their appeal. The findings of this study suggest that Sweden has the potential to become a significant player in the global wine industry.

Date of Award	2024-Jun
Original language	English
Supervisor	Karin Wendin (Supervisor) & Maria Nyberg (Examiner)