Signifiers i flat designs

: Hur kommer användaren fram till vad som är klickbart?

Abstract

A task for a digital designer is to create useful visual interfaces, which can be seen as, for example, text and graphics. It creates a real problem when the designer uses the popular style flat design in visual interfaces when later research indicates that the style lacks clear signals (signifiers) that tells what is clickable due to the lack of shadows. Research says that it is difficult to detect what is clickable when clickable elements do not "pop out" as in the theory of preattentive processing; which makes the style less useful. But there are contradictions in recent research which means that I want to increase understanding of how the user figure out what is clickable in flat design.Through a qualitative case study consisting of an experiment, the observation and interview methods, I examined flat design signifiers using 5 informants and 3 web pages. I found that what makes the user figure out if elements are clickable depends on the composition between the details and the whole. design laws are important. Conventions are important and the theory of preattentive processing. The informants have an inferior behavior, but they also learn as they browse and there are elements that “pop out” despite the absence of shadows.