Självbedrägeri på sociala medier

: narcissistiska personlighetsdrag, uppmärksamhetssökande, generell självkänsla och socialt självbedrägeri på Facebook

Abstract

This study with (N=255) test subjects, examined the relations between strategies for social self-deception, narcissistic personality traits, attention-seeking and the test subjects' perceived self-esteem on Facebook. Furthermore, it examined how these three aspects related to time spent on Facebook and number of friends on Facebook. A measuring tool was constructed to capture two main dimensions - 'situating' and 'persuasive', as per Roy Dings (2017) theory. An exploratory factor analysis resulted in only one dimension, and three multiple regression analyses showed that the three aspects did predict the usage of strategies for social self-deception, with narcissistic personality traits being the strongest predictor. Low self-esteem correlated to spending more time on Facebook, and narcissism correlated to having a higher number of friends on Facebook. Another discovery was that people, regardless of age, were nearly equally likely to use strategies for social self-deception on Facebook. Finally, limitations and suggestions for future studies are discussed.