Skåne - en stark dryckesregion?

Translated title of the thesis: Skåne – a strong region of beverages?
  • Maya Dilek
  • Anna-Karin Nordin

    Student thesis: Bachelor

    Abstract

    The aim of this study was to examine consumers and producers view on beverages and it’s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren’t aware of current beverage projects in the region. Most of the respondents expressed that products from Skåne brings added value, the informants shared the same view. The informants also expressed the importance of collaboration and solidarity, the problems of communication and visibility by the customers and finally the importance to experience the beverages as more than just a ‘drink’. There are many advantages by marketing beverages and region together, and it can be positive for both parts.

    Date of Award2014-Jun-16
    Original languageSwedish
    SupervisorViktoria Olsson (Supervisor), Björn Ylipää (Supervisor) & Karin Höijer (Examiner)

    Educational program

    • Culinary Arts and Food Sciences

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Food Science (40103)
    • Social Sciences Interdisciplinary (50901)

    Keywords

    • culinary region
    • culinary tourism
    • terroir
    • beverages
    • skåne

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