Vad som påverkar SME-företags erbjudande av elektroniska mobila betalningsmedel i butik

: interna- och externa faktorers inverkan vid beslut

Abstract

The study aims to elucidate which variables have an impact on SMEs’ offering of electronic mobile payments based on internal and external dimensions.

The method of the study is based on a positivistic knowledge concept with a deductive approach in which theories of acceptance level and stakeholders have constituted the theoretical framework. A quantitative research method has been used, in which empirical data is gathered through a constructed questionnaire. After the collection of data an analysis was made, it demonstrated the result showed that none of the study hypotheses were accepted. In contrast, a subsequent analysis of factors indicated that some of them indicated in the right direction with the assumption.

The study differs from previous research because the consideration has been given to the SMEs’ internal and external environment. Earlier research has not been referred to as the decision maker's impact on the company, which should have an impact on smaller companies where the decision maker and the owner usually are the same person. Subsequent analysis of collected empirical evidence indicated that the decision-maker's age and experience in decision-making affects the decision to offer electronic mobile payments. However, participation was low, resulting in only 28 respondents responding to the survey. The low response rate needs to be taken into account as it may have distorted the results for which factors have an impact on the company's offering of electronic mobile payments, which means that the statistical conclusions do not have as much reliability.