Abstract
Are implicit attitudes as easily formed as explicit attitudes? Fifty-four participants carried out an experiment regarding the behaviors of a fictional protagonist. Attitudes were obtained by the Implicit Association Test (IAT) and by explicit evaluations. The results in the current study showed tendency towards a significant persistence effect for explicit attitudes and a positivity bias effect for implicit attitudes.
| Date of Award | 2007-Jan-01 |
|---|---|
| Original language | English |
| Supervisor | Georg Stenberg (Supervisor) |
Courses and Subjects
- Psychology
Swedish Standard Keywords
- Psychology (501)