Valence asymmetry in impression formation

  • Montathar Faraon

    Student thesis: Bachelor

    Abstract

    Are implicit attitudes as easily formed as explicit attitudes? Fifty-four participants carried out an experiment regarding the behaviors of a fictional protagonist. Attitudes were obtained by the Implicit Association Test (IAT) and by explicit evaluations. The results in the current study showed tendency towards a significant persistence effect for explicit attitudes and a positivity bias effect for implicit attitudes.

    Date of Award2007-Jan-01
    Original languageEnglish
    SupervisorGeorg Stenberg (Supervisor)

    Courses and Subjects

    • Psychology

    Swedish Standard Keywords

    • Psychology (501)

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