Varför väljs försäkringsbolag x?
en kvantitativ studie som analyserar vilka faktorer som förklarar försäkringstagares val av försäkringsbolag

  • Andreas Johansson
  • Oscar Torstensson

    Student thesis: Bachelor


    With more than 400 companies to choose between, the Swedish insurance sector is gigantic. The competition is fierce, and the insurance companies have to fight over customers and market shares. Our purpose with this dissertation is to analyze which insurance relevant factors determine which company the private consumer chooses. This dissertation has a quantitative research method, a positivistic philosophy and a deductive approach. Our study indicates that the following factors have a positive influence on insurers in their selection of insurance companies : Low price, high quality insurance service, professional staff, high accessibility and strong trademarks. Bank employees also tend to have influence on insurers in their selection of insurance companies. This study selectively focuses on the Swedish market, leaving room for further research in a global perspective. Additional research regarding companies selection of insurance companies may therefore be interesting. Research has traditionally focused on the existing customers, and how to keep them. In contrast, research concerning how people choose their insurance company has been limited, both nationally and internationally. We believe this dissertation may be of value for insurance companies because the knowledge of the factors may be important for attracting customers.

    Date of Award2014-Sep-09
    Original languageSwedish
    SupervisorEmil Numminen (Supervisor) & Timurs Umans (Examiner)

    Educational program

    • Degree of Bachelor of Science in Business and Economics

    Courses and Subjects

    • Miscellaneous

    University credits

    • 15 HE credits

    Swedish Standard Keywords

    • Business Administration (50202)


    • insurance sector
    • insurance company
    • insurer
    • insurance factors
    • selection
    • choose
    • premium price
    • personal
    • accessibility
    • quality
    • reputation
    • bank employees

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