Forskningsoutput per år
Forskningsoutput per år
- 11 resultat
Sökresultat
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2022
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
Koch, C. & Ulver, S., 2022-mars-09, I: Journal of Macromarketing. 42, 2, s. 247-261 15 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review
Öppen tillgångFil23 Nedladdningar (Pure) -
2021
The future of the dairy industry: 2030 scenario analysis
Koch, C., Johansson, M., Kalling, T. & Kärreman, M., 2021, Lund. (IIM Industry Report Series; nr. 2021:22)Forskningsoutput: Bok/rapport › Rapport
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2020
Brands as activists: the Oatly case
Koch, C., 2020, I: Journal of Brand Management. 27, s. 593-606 13 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review
14 Citeringar (Scopus) -
2019
Corporate brand positioning in complex industrial firms: introducing a dynamic, process approach to positioning
Koch, C. & Gyrd-Jones, R., 2019, I: Industrial Marketing Management. 81, s. 40-53 13 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review
11 Citeringar (Scopus) -
Entrepreneurial brands and the politicization of consumption: the case of Oatly
Koch, C., 2019.Forskningsoutput: Konferensbidrag › Sammanfattning
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Politicizing Consumption through Branding: the Case of Oatly
Koch, C., 2019.Forskningsoutput: Konferensbidrag › Sammanfattning
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2018
Country of ownership change in the premium segment: consequences for brand image
Johansson, U., Koch, C., Varga, N. & Zhao, F., 2018, I: Journal of Product & Brand Management. 27, 7, s. 871-883 12 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review
9 Citeringar (Scopus) -
Positionierung von Corporate Brands: Herausforderungen in Veränderungsprozessen von B-to-B Unternehmen
Koch, C., 2018, B-to-B-Markenführung [B-to-B Brand Management]. Dr., P. (red.). 2 red. Lund: Springer Gabler, s. 241-260 19 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel i bok
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Positioning entrepreneurial innovation: Insights from the functional foods industry
Koch, C., 2018.Forskningsoutput: Konferensbidrag › Sammanfattning
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2017
Brand orientation: managing organizations from a brand perspective
Koch, C., 2017, Brand Theories: Perspectives on brands and branding. Bertilsson, J. & Tarnovskaja, V. (red.). 1 red. Stockholm: Studentlitteratur AB, s. 25-44 19 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel i bok
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2014
Market and brand-oriented schools of positioning
Koch, C. & Urde, M., 2014, I: Journal of Product & Brand Management. 23, 7, s. 478-490 12 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review
32 Citeringar (Scopus)