Sökresultat

• Green or greenwashed?: Gen Z’s perception of the credibility of green marketing in the fast fashion industry

  Författare: Al-sharouf, D. & Naesae, N., 2022-juni

  Handledare: Welinder, A. (Handledare), Tjärnemo, H. (Examinator) & Koch, C. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• More than just pretty clothes: An explorative study on how online women’s activewear companies use Instagram content marketing to express their brand identity and engage their followers

  Författare: Laubertova, V. & Mekuriaw, M., 2022-juni

  Handledare: Koch, C. (Handledare) & Hultman, J. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• The Power of TikTok: An explorative study on how young females perceive UGC on TikTok, and how it influences their brand perception

  Författare: Handley, K. & Kobiela, P., 2022-juni

  Handledare: Christensson, O. (Handledare), Koch, C. (Bedömande lärare) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Work in progress: The importance of residents involvement during the implementation of a place brand

  Författare: Neldemo, C. T. & Östman, A., 2022-juni

  Handledare: Källström, L. (Handledare), Koch, C. (Bedömande lärare) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• “Customer’s perception is the brand’s reality”: Understanding Generation Z’s Perception of and Response to Brands Engaging in Brand Activism Focusing on Racism

  Författare: Hejazi, H. & Larsson, L., 2022-juni

  Handledare: Koch, C. (Handledare) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Shedding light on what drives the dairy industry’s perceived legitimacy from a consumer perspective

  Författare: Eelkema, K. & Müller, M. J., 2022-juni

  Handledare: Koch, C. (Handledare) & Hultman, J. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• Legitimacy and Social Media: A netnographic study on the Communication Strategies of Supreme Audit Institutions: The case of ECA

  Författare: Matar, A. & El Cheikh, B., 2022-juni

  Handledare: Grossi, G. (Handledare), Koch, C. (Handledare) & Uman, T. (Extern person) (Examinator)

  Examensarbete: Magisterexamen

  Fil

• The Effects of Digitalization on the Audit profession: A comparative study between one developed and one developing country

  Författare: Melin, C. & Toezay, G. D., 2022-juni

  Handledare: Paulsson, G. (Extern person) (Handledare), Koch, C. (Examinator) & Umans, T. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• Technological Interface Shopping and Retail Store Loyalty: A Comparison Between Boomers and Millennials

  Författare: Levin, R. & Thornberg, V., 2022-juni

  Handledare: Alm, K. (Handledare), Hultman, J. (Examinator) & Koch, C. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• Exploring brand activism practices of small businesses: A multiple case study in the craft food industry

  Författare: Månsson, M. & Stéen, O., 2022-juni

  Handledare: Koch, C. (Handledare), Christensson, O. (Bedömande lärare) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Exploring how Swedish Banks Communicate Sustainable Marketing

  Författare: Aronsson, T. & Ehring, W., 2022-juni

  Handledare: Koch, C. (Handledare), Alm, K. (Bedömande lärare) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Making the invisible visible: a study on ingredient branding in the automotive industry: An experimental study in the automotive industry

  Författare: Elamir, S. & Licheri, D., 2020-sep.-01

  Handledare: Koch, C. (Handledare) & Hultman, J. (Examinator)

  Examensarbete: Masterexamen

  Fil

• Sourcing decision making during a global crisis: the effect on the buyer-supplier relationship

  Författare: Leferink, B. & Berh, D., 2020-juni-26

  Handledare: Koch, C. (Handledare) & Hultman, J. (Examinator)

  Examensarbete: Magisterexamen

• The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

  Författare: Sohani, A. & Fahmy, T., 2020-juni-22

  Handledare: Koch, C. (Handledare) & Hultman, J. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• The hidden cost of knowledge transfer in the OS strategy from the manager’s lens

  Författare: Kazan, G. & Portela, D., 2020-juni-22

  Handledare: Koch, C. (Handledare) & Hultman, J. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• Continuance commitment and organizational culture – is there a relationship?: a study examining continuance commitment amongst university employees

  Författare: Lundkvist, M. & Amedi, B., 2019-nov.-25

  Handledare: Koch, C. (Handledare) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Service quality and its effect on customer satisfaction in online-banking: A quantitative study about the relationship between service quality and customer satisfaction

  Författare: Bacetic, O. & Persson, A., 2018-dec.-05

  Handledare: Tjärnemo, H. (Handledare), Koch, C. (Examinator) & Jogmark, M. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Stakeholder influence on brand identity co-creation in startups

  Författare: Mijatovic, M. & Zubic, J., 2018-okt.-22

  Handledare: Koch, C. (Handledare), Jogmark, M. (Examinator) & Tjärnemo, H. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Brand new knowledge: how knowledge-intensive startups use social media to build their corporate brand

  Författare: Ergeer, G. & Sigfridsson, F., 2018-sep.-10

  Handledare: Koch, C. (Handledare) & Alm, K. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• The role of bonus and commission schemes in value co-creation: exploring Tensions and Conflicts in Car Dealerships

  Författare: Van Kleef, B. J., 2018-aug.-14

  Handledare: Koch, C. (Handledare), Urmans, T. (Examinator) & Hultman, J. (Examinator)

  Examensarbete: Magisterexamen

  Fil

• Who are we loyal to?: an exploratory study about how collaborations between influencers and brands impact brand loyalty

  Författare: Regjepaj, A. & Ungh, R., 2018-aug.-14

  Handledare: Källström, L. (Handledare), Jogmark, M. (Examinator) & Koch, C. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• The perfect job: a study of the relationship between employer branding and person organization fit

  Författare: Kobaslic, B. & Musonda, L., 2018-juli-03

  Handledare: Koch, C. (Handledare), Hultman, J. (Examinator) & Umans, T. (Examinator)

  Examensarbete: Masterexamen

  Fil

• How do influencer marketers affect brand associations?: a semiotic Instagram study in the sports fashion industry

  Författare: Juhlin, L. & Soini, M., 2018-juni-29

  Handledare: Koch, C. (Handledare), Umans, T. (Examinator) & Hultman, J. (Examinator)

  Examensarbete: Masterexamen

  Fil

• The Complexity of Communicating Sustainability in a Co-Creative Context: a case study of a co-creative incubator

  Författare: Lipic Persson, S. & Lundin, I., 2018-juni-28

  Handledare: Koch, C. (Handledare) & Jogmark, M. (Examinator)

  Examensarbete: Kandidatexamen

  Fil

• Is it time to share?: a qualitative study of consumers’ attitudes and engagement on platforms in the sharing economy

  Författare: Czarnotta Westerlund, S. & Vörén, I., 2018-juni-28

  Handledare: Lidén, A. (Handledare), Jogmark, M. (Examinator) & Koch, C. (Examinator)

  Examensarbete: Kandidatexamen

  Fil