Animal welfare: strategic responses by food retailers

Karin Alm, Ulf Johansson

Forskningsoutput: KonferensbidragArbetsdokument (paper)Peer review

Sammanfattning

This paper analyses how Swedish food retailers handle animal welfare issues strategically. The analysis is done from a market orientation perspective, and builds on empirical material on how Swedish food retailers adjust their marketing strategies to market trends concerning animal welfare. Conclusions are draw concerning the market driving and market driven abilities of Swedish food retailer. The aim of this paper is thus, drawing on the literature of market orientation, to generate knowledge on food retailers’ strategies for animal welfare. The results of in-depth interviews with senior managers and store observations are presented.
OriginalspråkEngelska
Sidor1
Antal sidor16
StatusPublicerad - 2005
Externt publiceradJa

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