@inbook{792acd1df9674c20b6e6236a67423f2e,
title = "Brand orientation: managing organizations from a brand perspective",
keywords = "brand orientation, brand orientation contexts, brand orientation frameworks, internal branding, leadership, market-oriented positioning",
author = "Christian Koch",
year = "2017",
language = "English",
isbn = "9789144116242",
pages = "25--44",
editor = "Jon Bertilsson and Veronika Tarnovskaja",
booktitle = "Brand Theories",
publisher = "Studentlitteratur AB",
edition = "1",
}