Country of ownership change in the premium segment: consequences for brand image

Affärsverksamhet och ekonomi

• Ownership Change 100%
• Brand Image 76%
• Premium 57%
• Ownership 37%
• Brand Community 30%
• International Marketing Research 13%
• Communication Campaign 11%
• Developed Countries 11%
• Car Industry 10%
• Brand Value 9%
• Knowledge Gap 9%
• Sustainability 8%
• Qualitative Data 8%
• Consumer Perceptions 7%
• Managers 7%
• Data Collection 6%
• Car 6%
• Heritage 6%
• India 5%
• Developing Countries 4%
• China 4%
• Design Methodology 3%
• United States of America 3%