DESIGNING TOWARDS SOCIAL INCLUSION: INSIGHTS ON EMPLOYERS' WILLINGNESS TO RECRUIT PEOPLE WITH EMPLOYERS' WILLINGNESS TO RECRUIT PEOPLE WITH INTELLECTUAL AND DEVELOPMENTAL DISABILITIES

A major concern in today’s society is social inclusion and how to include marginalized people in the workforce. Based on three design principles, informed by the concepts of digital nudging and social capital, we designed a website to influence employers towards including people with intellectual and developmental disabilities (IDD) in their workforce. Our aim was to explore how a digital intervention can influence employers’ willingness towards recruiting people with IDD. We applied a case study approach, and gathered data from 18 employers through interviews and a survey. Results show that elements of framing recruitment alternatives and redistribution initiatives and emphasis on human diversity and common good may influence employers’ willingness to recruit people with IDD. However, fostering trust seem to be based on previous interactions with social services and require a more blended approach. Overall, the digital intervention led to reflections on how to contribute to social inclusion through recruitment.