Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Forskningsoutput: Bok/rapport › Rapport

Originalspråk	Engelska
Utgivningsort	København
Förlag	Copenhagen Business School
Status	Publicerad - 1999
Externt publicerad	Ja

Publikationsserier

Namn	Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing
Nr.	1999:9
ISSN (tryckt)	0109-3401

Nationell ämneskategori

Företagsekonomi (50202)

Citera det här

Ekelund, C. (1999). Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty. (Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing; Nr. 1999:9). Copenhagen Business School.

Ekelund, Christer. / Developing marketing strategy from customer portfolio : a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty. København : Copenhagen Business School, 1999. (Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing; 1999:9).

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Ekelund, C 1999, Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty. Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing, nr. 1999:9, Copenhagen Business School, København.

Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty. / Ekelund, Christer.
København: Copenhagen Business School, 1999. (Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing; Nr. 1999:9).

Forskningsoutput: Bok/rapport › Rapport

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Ekelund C. Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty. København: Copenhagen Business School, 1999. (Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing; 1999:9).