Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska, Dorota Dobija, Giuseppe Grossi, Zuzanna Staniszewska

Forskningsoutput: TidskriftsbidragArtikelPeer review

1 Nedladdningar (Pure)

Sammanfattning

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

OriginalspråkEngelska
Artikelnummer103453
Sidor (från-till)1-5
Antal sidor5
TidskriftCities
Volym121
DOI
StatusPublicerad - 2021-sep.-16

Nationell ämneskategori

  • Studier av offentlig förvaltning (50602)

Fingeravtryck

Fördjupa i forskningsämnen för ”Getting through COVID-19 together: Understanding local governments' social media communication”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här