Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska; Dorota Dobija; Giuseppe Grossi; Zuzanna Staniszewska

doi:10.1016/j.cities.2021.103453

Getting through COVID-19 together: Understanding local governments' social media communication

Anna Górska, Dorota Dobija, Giuseppe Grossi, Zuzanna Staniszewska

Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review

29 Citeringar (Scopus)

51 Nedladdningar (Pure)

Sammanfattning

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

Originalspråk	Engelska
Artikelnummer	103453
Sidor (från-till)	1-5
Antal sidor	5
Tidskrift	Cities
Volym	121
DOI	https://doi.org/10.1016/j.cities.2021.103453
Status	Publicerad - 2021-sep.-16

Nationell ämneskategori

Studier av offentlig förvaltning (50602)
Medie- och kommunikationsvetenskap (508)

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10.1016/j.cities.2021.103453Licens: CC BY

1-s2.0-S0264275121003528-mainSlutlig publicerad version, 3,23 MBLicens: CC BY

29 Citeringar
1 Arbetsdokument

Getting through Covid-19 together? Understanding local governments’ social media communication
Dobija, D., Grossi, G., Gorska, A. M. & Staniszewska, Z., 2021-mars-18.
Forskningsoutput: Konferensbidrag › Arbetsdokument (paper) › Peer review

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@article{ccf8c3d8953c4a1180abfaf3f87d7bb6,

title = "Getting through COVID-19 together: Understanding local governments' social media communication",

abstract = "This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.",

keywords = "Communication strategies, COVID-19, Local governments, Netnography, Participative governance, Social media",

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note = "Publisher Copyright: {\textcopyright} 2021",

year = "2021",

month = sep,

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doi = "10.1016/j.cities.2021.103453",

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AU - Górska, Anna

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AU - Grossi, Giuseppe

AU - Staniszewska, Zuzanna

PY - 2021/9/16

Y1 - 2021/9/16

N2 - This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

AB - This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

KW - Communication strategies

KW - COVID-19

KW - Local governments

KW - Netnography

KW - Participative governance

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Getting through COVID-19 together: Understanding local governments' social media communication

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Getting through Covid-19 together? Understanding local governments’ social media communication

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