Politicizing Consumption through Branding: the Case of Oatly

Christian Koch

Politicizing Consumption through Branding: the Case of Oatly

Forskningsoutput: Konferensbidrag › Sammanfattning (abstract)

Originalspråk	Engelska
Status	Publicerad - 2019
Externt publicerad	Ja
Evenemang	The Future of Brands Conference, Center on Global Brand Leadership & Journal of Consumer Research, Columbia Business School, New York City, December 5-7, 2019 - Varaktighet: 1980-jan.-01 → …

Konferens

Konferens	The Future of Brands Conference, Center on Global Brand Leadership & Journal of Consumer Research, Columbia Business School, New York City, December 5-7, 2019
Period	80-01-01 → …

Nationell ämneskategori

Företagsekonomi (50202)

Citera det här

@conference{428874e5d4524b22ae17b0074032047f,

title = "Politicizing Consumption through Branding: the Case of Oatly",

author = "Christian Koch",

year = "2019",

language = "English",

note = "The Future of Brands Conference, Center on Global Brand Leadership & Journal of Consumer Research, Columbia Business School, New York City, December 5-7, 2019 ; Conference date: 01-01-1980",

}