Sponsor networks and business relations orchestrated by team sports clubs

Ulrik Wagner; H. Thomas R. Persson; Marie Overbye

doi:10.1108/SBM-07-2016-0030

Sponsor networks and business relations orchestrated by team sports clubs

Ulrik Wagner, H. Thomas R. Persson, Marie Overbye

Forskningsoutput: Tidskriftsbidrag › Artikel › Peer review

7 Citeringar (Scopus)

Sammanfattning

This study explores the role of sponsor networks in local community revealing that firms engage in sponsor networks primarily for business reasons, and suggests that team sport clubs plays an important role in local society beyond being mere entertainment industries.

Originalspråk	Engelska
Sidor (från-till)	426-443
Antal sidor	17
Tidskrift	Sport, Business and Management: An International Journal
Volym	7
Nummer	4
DOI	https://doi.org/10.1108/SBM-07-2016-0030
Status	Publicerad - 2017
Externt publicerad	Ja

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10.1108/SBM-07-2016-0030

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abstract = "This study explores the role of sponsor networks in local community revealing that firms engage in sponsor networks primarily for business reasons, and suggests that team sport clubs plays an important role in local society beyond being mere entertainment industries.",

author = "Ulrik Wagner and Persson, {H. Thomas R.} and Marie Overbye",

year = "2017",

doi = "10.1108/SBM-07-2016-0030",

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AU - Wagner, Ulrik

AU - Persson, H. Thomas R.

AU - Overbye, Marie

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U2 - 10.1108/SBM-07-2016-0030

DO - 10.1108/SBM-07-2016-0030

M3 - Article

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JO - Sport, Business and Management: An International Journal

JF - Sport, Business and Management: An International Journal

IS - 4

ER -

Sponsor networks and business relations orchestrated by team sports clubs

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