Sponsor networks and business relations orchestrated by team sports clubs

Ulrik Wagner, H. Thomas R. Persson, Marie Overbye

Forskningsoutput: TidskriftsbidragArtikelPeer review

6 Citeringar (Scopus)

Sammanfattning

This study explores the role of sponsor networks in local community revealing that firms engage in sponsor networks primarily for business reasons, and suggests that team sport clubs plays an important role in local society beyond being mere entertainment industries.

OriginalspråkEngelska
Sidor (från-till)426-443
Antal sidor17
TidskriftSport, Business and Management: An International Journal
Volym7
Utgåva4
DOI
StatusPublicerad - 2017
Externt publiceradJa

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