What is my role? : Understanding place officials’ motivations & expectations to engage in place branding processes and the impact on their brand citizenship behaviour

Lisa Källström, Laura Ripoll Gonzalez, Janina Schaumann

Forskningsoutput: KonferensbidragSammanfattning (abstract)Peer review

OriginalspråkEngelska
StatusPublicerad - 2024
EvenemangThe EGPA 2024 Conference : PSG Public marketing and communication - Greece, Athens
Varaktighet: 2024-sep.-032024-sep.-06
https://iias-iisa.org/egpa-2024-conference/

Konferens

KonferensThe EGPA 2024 Conference
OrtAthens
Period24-09-0324-09-06
Internetadress

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