Relationer på den industriella marknaden - faktorer som inverkar på förtroende

  • Kristian Jönsson
  • Isak Larsson
  • Wille Siivola

Examensarbete: Kandidatexamen

Abstract

The purpose with this study has been, based on different public and private procurement conditions, to measure if there are any significant differences in the business relations between public- and private institutional kitchens. Furthermore, to observe what important influencing factors there are to maintain and develop a relationship between a producer and customer.

The result of the analysis shows that there are important factors that influences on the trust in the relationship between a producer and customer. These factors are product- and service exchange, communication, strategic purchase and social exchange.

In this examination we have showed that there are differences in the relationship between public- and private customers. Public customers receive more service and also value the examined company’s product range more than the private customers. One reason for this may be that the public customers in general serve more portions of food than the private.

The dissertation is written in Swedish.

Tilldelningsdatum2004-jun-01
OriginalspråkSvenska

Nationell ämneskategori

  • Juridik (505)

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